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Saunas are becoming more than a place to relax—they’re a new kind of social space. With Brits increasingly prioritising health and wellness over nights in the pub, saunas offer a modern, inclusive way to bring people together.

Booming demand: The British Sauna Society reports rapid growth in public saunas, reflecting a shift toward wellness-focused socialising.


A unique offering: Saunas provide a distinctive alternative to traditional venues, appealing to a broad audience.


Recurring revenue: Regular customers and memberships create a consistent income stream.


Low operational costs: Saunas require minimal maintenance compared to other wellness businesses, making them a cost-effective venture.

Starting a sauna business can feel overwhelming, but with Tom’s guidance, you’ll have expert advice at every step. From selecting the right sauna for your site to navigating logistics and marketing, we’re here to make your vision a reality.

Customised saunas

Choose from a range of designs to suit your business, whether you’re operating on a beach, in a forest, or in the heart of a city.

Marketing support

We’ll share insights on how to attract customers, build a loyal community, and grow your brand.

Tailored advice

Tom’s personal experience means he understands the challenges and opportunities of running a sauna business.

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"According to the British Sauna Society, the number of Finnish-style public saunas in the UK doubled between early 2023 and 2024, jumping from 45 to 90, a figure that’s predicted to exceed 200 in 2025. We’re still a long way behind Finland, which has over three million saunas (mostly located in homes), and where nearly 90 per cent of the population takes a sauna at least once a week."

British Vogue

Saunas are poised to become the UK’s next great social hub, offering

Wellness & connection

They provide a calming environment where people can relax, recharge, and connect with others.

With the UK catching up to Finland’s celebrated sauna culture, now is the time to launch your own sauna business.

Whether you’re creating a serene wellness retreat or a vibrant community hub, we’ll help you every step of the way.

Ready to be a part of the British sauna movement?

Speak to Tom for personalised advice, tips, and insights on starting and running your sauna business. From choosing the perfect sauna to mastering your marketing, we’ll help you bring your vision to life and be part of the UK’s growing sauna culture.

Need funding for your new sauna? 

We have teamed up with a Business Finance company to offer flexible payment solutions. Make your new sauna to pay for itself without straining your cash flow.


Get in touch to discuss flexible payment options for your new sauna.

Relaxing sauna and icebath

Not quite ready to chat but want to stay informed on the latest sauna designs and tips for enhancing your space?

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