
The fitness industry is changing, and gyms need to evolve to stay competitive. The UK Fitness Report 2025 shows trends like remote personal training (+414% growth in 2025) and Hyrox (+233%) reshaping fitness. Gyms must now offer more than workouts—they need to become wellness destinations.
Adding a sauna is a powerful way to attract and retain members, ensuring your gym remains a leader in a competitive market.
A sauna isn’t just a luxury—it’s a strategic investment that can:
Enhance member retention: Offering a sauna creates a holistic wellness experience, keeping members engaged and loyal.
Attract wellness seekers: Draw health-conscious individuals and athletes who prioritise recovery and relaxation.
Increase membership value: Premium amenities like saunas allow for higher-tier memberships and attract new members.
Save space and money: By choosing an outdoor sauna, you can upgrade your gym without expanding your premises.

Saunas offer a range of benefits that resonate with wellness-conscious members and fitness enthusiasts:
Boosted performance
Regular sauna use can enhance endurance by increasing blood flow to muscles and improving oxygen delivery.
Relieving stress
Promotes relaxation and mental wellbeing, a major draw for today’s health-focused audience.
Muscle recovery
Helps reduce soreness, improve circulation, and accelerate recovery after intense workouts.

"Aerobic exercise in combination with frequent sauna use has a synergistic effect on lowering cardiovascular-related mortality and all-cause mortality.
The strongest reductions in mortality were found in people with high cardiorespiratory fitness and high frequent sauna bathing"
Rhonda P. Patrick, Teresa L. Johnson
Outdoor saunas offer unique advantages, making them an ideal choice for gyms looking to expand their offerings:
A sauna is more than an amenity—it’s a feature that generates excitement. Members will rave about their recovery sessions, share posts about your sauna’s sleek design, and create word-of-mouth buzz.
A sauna helps position your gym as the ultimate destination for fitness and wellness, providing your members with the recovery, relaxation, and wellness benefits they’re looking for.

Ready to upgrade your gym with a sauna and benefit your members with wellness?
Speak to Tom to explore customisation options and learn how a sauna can elevate your gym while keeping costs manageable with our finance options. Let’s create a space where members feel healthier, stronger, and more connected.
Need funding for your new sauna?Â
Adding a sauna to your gym is more achievable than ever. With flexible finance options, you can spread the cost while enjoying the immediate benefits of increased memberships and higher revenue.
Get in touch to discuss flexible payment options for your new sauna.

Not quite ready to chat but want to stay informed on the latest sauna designs and tips for enhancing your space?
