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Today’s hospitality landscape demands more than just a place to stay—guests are seeking unique, immersive experiences that combine luxury, relaxation, and sustainability.

Boutique hotels, celebrated for their charm and personalised service, are leading the way in redefining modern travel. By adding a sauna to your offering, your property can cater to these evolving guest expectations while standing out in a competitive market.

As highlighted in the Boutique Hotel Market Report 2024-2030, travellers are increasingly prioritising wellness and eco-conscious travel. With 70% of guests listing relaxation and mental wellbeing as top travel priorities, and sustainability becoming a key consideration, boutique hotels are ideally placed to respond to these trends.


Adding a sauna to your property not only meets these guest preferences but also enhances your reputation as a forward-thinking, wellness-oriented destination.

Introducing a sauna is about more than just luxury—it’s about creating memorable experiences that resonate with this new world of travel. Here’s how a sauna can enhance your boutique hotel:

Increase revenue

Properties with wellness amenities like saunas can charge higher room rates, attract premium guests, and see improved occupancy levels.

Sustainable luxury

Crafted from high-quality, sustainable materials, our saunas align with the eco-conscious values of today’s travellers, boosting your hotel’s green credentials.

Wellness trends

Guests are searching for spaces to unwind, recharge, and connect with themselves and nature. A sauna offers a tranquil escape that aligns perfectly with wellness-focused travel.

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A sauna isn’t just an amenity—it’s an experience that guests will talk about. Imagine glowing reviews of relaxing sauna sessions, stunning photographs shared on social media, and word-of-mouth recommendations that attract future bookings.

By investing in a sauna, you’re creating moments that guests will cherish and share, boosting your property’s reputation and visibility.

Here’s why saunas are fast becoming an essential feature in boutique hotels:

Timeless appeal

Saunas are a year-round attraction, providing warmth and relaxation in winter and a peaceful retreat on cool summer evenings.

As the Boutique Hotel Market Report highlights, embracing technology is key to meeting the needs of today’s travellers. Pairing a sauna with features like digital guidebooks or wellness apps can create a seamless and enjoyable experience, combining convenience with luxury.

Adding a sauna is more than just an upgrade—it’s a way to craft unforgettable stays that blend wellness, sustainability, and timeless charm. Let us help you create a space where guests can truly relax and recharge while enhancing your hotel’s reputation and revenue.

Let's chat about adding something special to your Boutique Hotel

Speak with Tom, our founder, to explore how a sauna can transform your boutique hotel and provide long-term benefits for both you and your guests.

We understand that upgrading your property is an investment.

We offer flexible finance options to make adding a sauna more accessible. Spread the cost over manageable payments while reaping the immediate benefits of enhanced guest satisfaction, increased revenue, and improved occupancy.


Speak to us to explore a plan that works for your budget, so you can invest in your hotel’s future without compromise.

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